相关研究

Smart wearable products are mainly divided into: smart watch, smart band, smart glasses, smart headset, smart clothing and so on.

Smart watch can be divided into: full smart watch, general smart watch and children's watch according to whether it is scalable third-party APP/ customized APP and whether it supports LTE.

Smart watch & band features: professional sports, health assistant, time management and fashion items.

This research focuses on smart watch and smart band.

Key Points：

1) Smart watch & Band display panel from 2014 millions of level market to the billions level of the market in 2019, with a staggering growth rate, according to Sigmaintell, In 2019 global smart watch & Band panel (including the copycat market) shipments up to 308 million (Open cell), global brand market (excluding copycat market) shipments for 188 million (Open cell). Among them, AMOLED shipments about 98 million, and LGD shipped about 27 million of smartwatch panel in 2019 due to the order demand of Apple watch LTPO FOLED, ranking the first.

2) With the hardware upgrade of smart wearable products, the product of the panel factory is accelerated and the price is lowered. The display panel is upgraded from PMOLED and LCD to AMOLED. Currently, AMOLED is the first choice for the display panel of smart watch & band. According to data from Sigmaintell, the global AMOLED market penetration rate is about 52% in 2019 and is expected to exceed 60% in 2020.

3) According to data from Sigmaintell, the global smart watch & band market reached about 160 million in 2019, with YOY growth of 28%. Xiaomi (including Huami) ranked first, with sales of band for 86% of the total. Apple ranks second overall, and smartwatch, as the industry leader, ranks first. Huawei surpassed Fitbit to rank third, with about 23 million shipment in 2019, up 135% YOY. In the future, huawei will continue to make efforts in the smart wearable market and maintain a high growth rate.

4) Due to the COVID-19 of the global, the consumption momentum is insufficient. When consumers buy electronic devices, they prefer to buy mobile phones. The shipment growth rate of global smart watch & band in 2020 will be slower than expected. Sigmaintell expects global growth in 2020 to be about 11% YOY, lower than previously expected.

5) With the increasing popularity of the wearables market and the collaborative put of 5G, the participation of more mobile phone brands and sports brands such as OPPO, vivo and Realme has further invigorated the smart wearables market, which will attract more consumers' attention and stimulate the further expansion of the market scale.

Contents:

Part 1: Classification and characteristics of smart wearable

Smart wearable product category

Product features and brand distribution of smart watch & band

Smart watch & band product pain point and derivative technology

Attachment: representative brand full smartwatch duration & release price

Part 2: Product feature analysis